Ad Council LHNL - The Gentle Giant - 2023 WEBBY AWARD
“The Gentle Giant,” which features George Floyd’s sister Bridget Floyd, is part of the larger Love Lives On video campaign, which uses real stories to demonstrate how love perseveres through hate. The emotionally-charged spot discusses the siblings’ special relationship and spotlights the George Floyd Memorial Foundation, which Bridget launched to help fight for racial equity and justice.